Firstly, well, because you can gain strength by hauling too much weight around. That doesn't make much sense to me. I'd think that carrying anything above burdened would damage strength rather than boost it, personally (you wreck your back hauling too much loot around). Thus, if strength is possible by hauling tons of stuff around, why not have toughness for taking hits but not suffering damage?
Or if you prefer, how about levelling toughness when you suffer a critical hit? Since there isn't really a way to train toughness via a physical activity, like Strength, I'd want to have a physical activity to level up toughness as well.
Secondly, why the hostility?
Thirdly, if I was going to suggest something for my own convenience, it would be something that didn't require grinding. It would take a lot of grinding to level up toughness in this manner.